Wisconsin Women

Welcome Wisconsinites 🙂

Thanks for visiting us today!

Who We Are

We’re a 4th-generation, factory-direct mattress company. Our bedmakers have been handcrafting made-to-fit, high-quality, all-natural fabric mattresses and mattress toppers, one at a time, since 1929, right here in Beloit, Wisconsin. We also offer American-made adjustable bases, furniture, and bedding accessories, including pillows, sheets, protectors, and more.

About Us

Making a Mattress

Our Guarantee

We’re only about an hour away from the heart of Madison, but so worth the drive. We offer the best in comfort, value, and quality and back every mattress up with our 365-night comfort assurance policy.

Showroom Hours

Monday: 8:00 AM – 6:00 PM
Tuesday-Thursday: 8:00 AM — 5:30 PM
Friday: 8:00 AM — 6:00 PM
Saturday: 9:00 AM — 3:00 PM
Sunday: Closed

Our Showroom

1946 Liberty Avenue
Beloit, WI 53511


We’re proud to offer TVW Wisconsin Women viewers a free white glove delivery voucher for any online or in-store mattress purchase.

See our delivery page for details.

Download your free white glove delivery voucher below, then shop online or visit our Beloit, WI, or Rockford, IL store today to save!

Other Deals

  1. Free FedEx shipping on every bedding accessory order over $49.     
  2. Up to 25% off BEDGEAR accessories. Text BEDGEAR to 1-608-200-6475 to receive instant “in-store special pricing” on BedGear products (also includes free shipping).

What Sets The Beloit Mattress Company Apart?

Locally Made

Locally Made

American bedding handcrafted by real bedmakers since 1929.

Our Mattresses Are Made To Fit

Made to Fit

Sleep well knowing every mattress is custom fit for your specific comfort needs.

Finest Craftsmanship

Finest Craftsmanship

Only the best in technology & natural materials for long-lasting comfort.

Factory Direct Mattresses

Factory Direct

There is no middle man with us. You’ll experience the very best in everyday value.

365-Night Comfort Assurance Policy Guarantee

365-Night Guarantee

Rest assured, your comfort is our commitment. We’ll fine-tune your bed until its right.

There Is No Middle Man

We’re not the typical mass-produced mattress brand focused on maximizing profits.  We’re a factory direct mattress company offering the best comfort, quality, and value mattresses on the planet.

The Major Brand Model.

Mattress Corporation - Step 1
Mattress Factory - Step 2
Logistics Company - Step 3
Mattress Retailer - Step 4
Mattress Warehouse - Step 5
Mattress Delivery - Step 6

Our Factory-Direct Model.

Factory Direct Mattress Company - Step 1
White Glove Delivery - Step 2

What Customers Say

We’re bedmakers, so we’ll let our customers do the selling.  Since 1929 we’ve had one goal in mind, to improve their quality of life through a better night’s sleep.  Read what customers are saying.


About TVW

Television Wisconsin or “TVW” is the home of the television show, “Talk Wisconsin” in which interviews are held with Wisconsin’s local; entrepreneurs, community leaders, government officials, and nonprofits to discuss current issues and seek support for our local economy.  TVW is hosted by Jessa Jeremiah and Justin Riley along with other guest hosts.

Segments included are:

  • Talk Wisconsin
  • Best of Wisconsin Restaurants
  • Best of Wisconsin Health
  • Wisconsin Women
  • Wisconsin Shopping
  • Best of Wisconsin Homes
  • and more.

Download Free White Glove Delivery Voucher