Thanks for visiting us today!
Who We Are
We’re a 4th-generation, factory-direct mattress company. Our bedmakers have been handcrafting made-to-fit, high-quality, all-natural fabric mattresses and mattress toppers, one at a time, since 1929, right here in Beloit, Wisconsin. We also offer American-made adjustable bases, furniture, and bedding accessories, including pillows, sheets, protectors, and more.
About Us
Making a Mattress
Our Guarantee
We’re only about an hour away from the heart of Madison, but so worth the drive. We offer the best in comfort, value, and quality and back every mattress up with our 365-night comfort assurance policy.
Showroom Hours
Monday: 8:00 AM – 6:00 PM
Tuesday-Thursday: 8:00 AM — 5:30 PM
Friday: 8:00 AM — 6:00 PM
Saturday: 9:00 AM — 3:00 PM
Sunday: Closed
We’re proud to offer TVW Wisconsin Women viewers a free white glove delivery voucher for any online or in-store mattress purchase.
See our delivery page for details.
Download your free white glove delivery voucher below, then shop online or visit our Beloit, WI, or Rockford, IL store today to save!
Other Deals
- Free FedEx shipping on every bedding accessory order over $49.
- Up to 25% off BEDGEAR accessories. Text BEDGEAR to 1-608-200-6475 to receive instant “in-store special pricing” on BedGear products (also includes free shipping).
What Sets The Beloit Mattress Company Apart?
Locally Made
American bedding handcrafted by real bedmakers since 1929.
Made to Fit
Sleep well knowing every mattress is custom fit for your specific comfort needs.
Finest Craftsmanship
Only the best in technology & natural materials for long-lasting comfort.
Factory Direct
There is no middle man with us. You’ll experience the very best in everyday value.
365-Night Guarantee
Rest assured, your comfort is our commitment. We’ll fine-tune your bed until its right.
There Is No Middle Man
We’re not the typical mass-produced mattress brand focused on maximizing profits. We’re a factory direct mattress company offering the best comfort, quality, and value mattresses on the planet.
The Major Brand Model.
Our Factory-Direct Model.
What Customers Say
We’re bedmakers, so we’ll let our customers do the selling. Since 1929 we’ve had one goal in mind, to improve their quality of life through a better night’s sleep. Read what customers are saying.
About TVW
Television Wisconsin or “TVW” is the home of the television show, “Talk Wisconsin” in which interviews are held with Wisconsin’s local; entrepreneurs, community leaders, government officials, and nonprofits to discuss current issues and seek support for our local economy. TVW is hosted by Jessa Jeremiah and Justin Riley along with other guest hosts.
Segments included are:
- Talk Wisconsin
- Best of Wisconsin Restaurants
- Best of Wisconsin Health
- Wisconsin Women
- Wisconsin Shopping
- Best of Wisconsin Homes
- and more.
