0

Privacy Policy 

Last updated: July 29, 2026

The Beloit Mattress Company respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit beloitmattress.com, shop online or in one of our showrooms, request a quote, register a product or warranty, contact us, use our website tools, or otherwise interact with our business.

In this policy, “Beloit Mattress,” “we,” “us,” and “our” refer to The Beloit Mattress Company. “You” refers to a website visitor, customer, prospective customer, warranty registrant, or other person who interacts with us.

Information We Collect

The information we collect depends on how you interact with us.

Information You Provide to Us

We may collect information that you provide when you place an order, request a quote, complete a form, register a product, communicate with us, visit a showroom, or use another service we offer. This information may include:

  • Your name, email address, telephone number, billing address, shipping or delivery address, and other contact information.
  • Order details, products purchased, purchase date, payment status, delivery information, transaction history, and customer-service records.
  • Custom mattress or topper measurements, requested sizes or shapes, room or installation information, and other specifications needed to prepare a quote or fulfill an order.
  • Sleep position, comfort preferences, support needs, body-fit information, or similar details that you voluntarily provide to help us recommend or customize a product.
  • Product model number, serial number, purchase location, proof of purchase, delivery information, photographs, and other details submitted for product registration, warranty service, comfort adjustments, returns, or support.
  • Messages, emails, chat transcripts, text messages, telephone communications, reviews, survey responses, and other correspondence with us.
  • Marketing preferences and information submitted when signing up for emails, offers, or other communications.
  • Business information provided when requesting hospitality, wholesale, commercial, or custom-product services.

Information about your sleep preferences or comfort needs is used to help recommend, build, adjust, or support a sleep product. The Beloit Mattress Company does not provide medical diagnosis or treatment through its website.

Payment and Financing Information

Payments and financing applications are processed through third-party payment or financing providers made available at the time of purchase, including Amazon Pay, Affirm, and other authorized payment processors.

These providers collect and process information under their own privacy policies and terms. We generally do not receive or store your complete payment-card number. We may receive limited transaction information, such as payment confirmation, financing status, transaction identifiers, and the last digits of a payment method.

Information Collected Automatically

When you use our website, we and our service providers may automatically collect certain information, including:

  • Internet Protocol address.
  • Browser type, operating system, device type, and device identifiers.
  • Pages viewed, links selected, products viewed, searches, form interactions, shopping-cart activity, and time spent on the website.
  • The website, advertisement, email, or search result that referred you to our website.
  • Approximate location derived from an IP address.
  • Cookie identifiers, advertising identifiers, and similar online identifiers.
  • Information about website errors, security events, and performance.

Information From Other Sources

We may receive information from service providers and business partners, including payment processors, financing providers, shipping carriers, delivery providers, analytics providers, advertising platforms, email and text-message providers, website hosting providers, fraud-prevention services, product manufacturers, and social media platforms.

We may combine this information with information collected directly from you when permitted by law.

How We Use Personal Information

We may use personal information to:

  • Process orders, payments, financing requests, returns, exchanges, refunds, and other transactions.
  • Manufacture, customize, inspect, package, ship, deliver, install, adjust, repair, or service products.
  • Prepare quotes for standard, custom-size, commercial, hospitality, RV, boat, specialty, or other products.
  • Register products and administer warranties, comfort assurance requests, service claims, and product support.
  • Communicate about orders, appointments, production, delivery, shipping, returns, warranty matters, and customer-service requests.
  • Recommend products based on the preferences and information you choose to provide.
  • Operate, maintain, secure, troubleshoot, and improve our website, forms, shopping experience, and business operations.
  • Measure website traffic, advertising performance, conversions, and customer engagement.
  • Provide offers, newsletters, promotions, product updates, and other marketing communications when permitted by law.
  • Prevent fraud, misuse, security incidents, and other harmful or unlawful activity.
  • Maintain tax, accounting, warranty, sales, and other business records.
  • Comply with legal obligations, respond to lawful requests, enforce agreements, and protect our rights and the rights of others.
  • Carry out another purpose disclosed to you when the information is collected or with your consent.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies. These technologies may be used for the following purposes:

Essential Website Functions

These technologies support website security, fraud prevention, shopping-cart functions, checkout, forms, saved preferences, load balancing, and other features necessary for the website to operate.

Analytics and Performance

Analytics technologies help us understand how visitors use the website, which pages and products are useful, how visitors reach us, and how the website performs. These services may include Google Analytics or similar analytics tools when enabled.

Advertising and Measurement

Advertising technologies may help us measure campaigns, understand whether an advertisement led to a website visit or sale, create audiences, and show more relevant advertising. These services may include Google Ads, Meta services, or similar platforms when enabled.

Functionality, Chat, and Customer Experience

These technologies may support live chat, customer-service tools, forms, call tracking, saved preferences, social-proof features, embedded content, and other website functions.

Managing Cookies

You can manage cookies through your browser settings. Where a cookie-preference tool is available on our website, you may also use that tool to manage certain nonessential cookies. Blocking or deleting cookies may affect website functions, including the shopping cart, checkout, forms, saved preferences, or other features.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

Service Providers

We may share information with companies that provide website hosting, e-commerce, payment processing, financing, order management, shipping, delivery, installation, email, text messaging, customer support, live chat, call tracking, analytics, advertising, data storage, security, fraud prevention, accounting, legal, and other business services.

Shipping, Delivery, and Product Partners

We may disclose information to shipping carriers, delivery teams, installers, product manufacturers, warranty administrators, and suppliers as needed to fulfill an order, deliver a product, provide service, or administer a warranty or claim.

Legal and Safety Reasons

We may disclose information when we reasonably believe it is necessary to comply with law, a court order, a subpoena, or another lawful request; investigate fraud or security issues; enforce our agreements; collect amounts owed; or protect the rights, property, or safety of The Beloit Mattress Company, our customers, our employees, or others.

Business Transactions

Information may be disclosed as part of an actual or proposed merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate confidentiality and legal requirements.

With Your Direction or Consent

We may disclose information for another purpose that we explain at the time of collection or when you direct or authorize us to do so.

Sale, Sharing, and Targeted Advertising

The Beloit Mattress Company does not sell personal information in exchange for money.

Some uses of analytics or advertising technologies may be considered a “sale,” “sharing,” or use for “targeted advertising” under certain state privacy laws, even when no money is exchanged. Where applicable, you may request to opt out by using our available cookie or privacy controls or by contacting us using the information at the end of this policy.

We do not knowingly sell or share the personal information of children under 16 for targeted advertising.

Email and Text Communications

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message. Even after you unsubscribe from marketing emails, we may continue to send nonpromotional communications relating to an order, delivery, warranty, customer-service request, or other transaction.

If you opt in to promotional text messages, you may withdraw that consent by following the opt-out instructions in the message, such as replying STOP. Message and data rates may apply. Opting out of promotional messages does not prevent us from sending necessary one-to-one or transactional messages concerning an order, delivery, quote, warranty, or customer-service request when permitted by law.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy. Retention periods vary based on the type of information and may account for:

  • Order fulfillment, product service, and customer-support needs.
  • Applicable product warranty and comfort assurance periods.
  • Tax, accounting, insurance, and recordkeeping requirements.
  • Fraud prevention, security, dispute resolution, and enforcement of agreements.
  • Applicable legal or regulatory requirements.

When personal information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it, subject to technical and legal limitations.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, secure service providers, encryption where appropriate, system monitoring, employee practices, and other security measures.

No website, transmission method, or storage system can be guaranteed to be completely secure. You should use caution when sending sensitive information electronically and contact us promptly if you believe your interaction with us is no longer secure.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

  • Request confirmation of whether we process your personal information.
  • Request access to personal information we maintain about you.
  • Request correction of inaccurate personal information.
  • Request deletion of certain personal information.
  • Request a portable copy of certain personal information.
  • Opt out of qualifying sale, sharing, targeted advertising, or certain profiling.
  • Limit certain uses or disclosures of sensitive personal information where applicable.
  • Withdraw consent when processing is based on consent.
  • Appeal the denial of an eligible privacy request where applicable.
  • Exercise applicable privacy rights without unlawful discrimination.

These rights are not absolute. We may retain or continue to use information when permitted or required for order fulfillment, warranty service, tax and accounting records, fraud prevention, legal compliance, dispute resolution, or other lawful purposes.

Submitting a Privacy Request

To submit a privacy request, use one of the following methods:

Please describe the request and provide enough information for us to identify the records involved. We may need to verify your identity before completing certain requests. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and identity verification.

We will respond to verified requests as required by applicable law.

Third-Party Services and Links

Our website may link to or interact with third-party services, including payment processors, financing providers, shipping carriers, social media platforms, embedded maps or videos, review platforms, and other websites. These third parties operate under their own privacy policies and practices.

We are not responsible for the privacy, security, or content of third-party websites or services. Review the applicable third party’s privacy policy before providing information directly to that party.

Children’s Privacy

Our website and products are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us without appropriate authorization, please contact us so we can review and address the matter.

Visitors From Outside the United States

The Beloit Mattress Company is based in the United States. If you access our website from another country, your information may be processed and stored in the United States or other locations where our service providers operate. Applicable privacy protections may differ from those in your country.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, services, or legal obligations. When we make changes, we will update the “Last updated” date at the top of this page. Material changes may also be communicated through the website or another appropriate method.

Contact The Beloit Mattress Company

Questions about this Privacy Policy or our privacy practices may be directed to:

The Beloit Mattress Company
1946 Liberty Avenue
Beloit, WI 53511
Telephone: 608-364-4757
Email: info@beloitmattress.com
Contact: Contact The Beloit Mattress Company
Website: https://beloitmattress.com/

For information about purchases, returns, delivery, shipping, and other customer policies, review our Policies page.