Online or In-Store: Where’s The Best Place To Purchase A New Mattress?

By: Ryan Poppie Reading Time: 6 minutes

buying mattress online
Reading Time: 6 minutes

33 years, or a whopping 12,045 days – that’s how much time an average person spends in bed! Granted, seven years of that go towards trying to fall asleep. Still, 27 years (of being asleep) is still a third of our entire lives! After all, the recommended sleeping time is at least seven hours (for adults), which is about a third of a day.

The thing is, almost one-third of Americans are sleeping less than seven hours. And if you have an old, too hard, or too soft mattress, chances are, you’re one of these sleep-deprived folks.

Luckily, finding a mattress company to get your new mattress from is now a lot easier, thanks to the Internet.

The big question is, is it a good idea to buy a mattress online or should you stick to a showroom?

That’s exactly what this post will address, so be sure to read it through the end!

buying mattress online

What’s So Great about Buying a Mattress Online?

The biggest advantage of shopping for a mattress online is avoiding markup fees of between 40% to 50%.

You read that right. A mattress that can cost as little as $300 to make can end up with a price tag of $500 (or more) because of retailer markups.

There’s also the convenience of placing your orders online, right then and there, whatever time of the day it is. You get to skip the long lines that Americans spend about 37 billion hours in every year.

Aside from these two, below are other reasons you may want to shop for a mattress online:

You Can Take Your Time Learning about a Mattress’ Features

Even if your goal is to buy from a mattress sale, you still want to get the best value for your money. You want to know if your mattress is latex foam, memory foam, or an innerspring one. You want to make sure it’s the best fit for your sleeping position, whether you sleep on your back, your tummy, or side.

Now, if you were to shop in a department store, you’ll end up having to learn all these details at the same time. This may then lead to information overload. You might end up being even more confused by all the techy terms and jargon.

Whereas if you shop online, you can take as much time as you need to learn about mattress features. You’ll learn that the best memory foam mattresses in Beloit conform to your body. This “molding” feature then helps cushion and support your neck, back, and hips.

Availability of Website Tools that Make Comparison Easier

The most reputable mattress companies have online mattress comparison tools. These make it easy for buyers to find what they’re looking for through filters. You can search for a mattress based on factors like foam type, materials, firmness, and price.

Quickly Find Reviews about a Company’s Products

Another great thing about online mattress stores is the wide availability of reviews. Take the time to read these mattress reviews, as they can be a great source of product insights. They can tell you which products satisfy and which ones don’t.

You may even learn insider details on a company’s return or exchange process. Many reviews also often talk about how great (or poor) a business’ customer service is. You can then use this information to decide where the best place to buy a mattress is.

brick and mortar store

What about Brick-and-Mortar Mattress Stores?

You have several options here: Department stores, showrooms, and factory-direct stores. The last one can also be a hybrid store, wherein they have both physical and online stores.

In any case, the main advantage of shopping in-store for a mattress is that you can test out their products. Many believe this is the best way to buy a mattress. After all, trying it out will help you determine how comfortable and supportive it is.

You’ll know right away if it has the right bounce or if lying on it on your tummy makes you feel like you’re choking. Testing is also crucial for those who suffer from neck, shoulder, and back pains. This way, you’ll know if it’s too firm or too soft that it hits your pressure points and makes you feel sorer.

You’ll also have a better idea of how big and wide the mattress is, which is important if you have a sleeping partner. Also, buying from a physical store often means you can take it home or have it delivered the same day.

The biggest drawback to buying a mattress from a retailer or showroom is price. Again, you may end up buying something that costs 50% less online. But if your priority is to get to test a product and you don’t mind the cost, then in-store shopping may be for you.

brick and mortar mattress store

A Great Mattress Company is a Hybrid, Factory-Direct Store

All that said, possibly the best place to buy a mattress would be from a hybrid mattress company. These businesses have both an actual physical store and a website.

By buying your mattress from such a company, you get to enjoy the best of both worlds. There’s the convenience of online shopping and the ability to test products at the store.

Also, since you can get product details straight from their site, you’ll already have an idea what you like. You can make a list before you visit their physical store. This then saves you time at the store, since you can simply ask the staff to show you what you want.

There are still a few things to consider though if you’re going this route. We’ll take a closer look at each of them below.

Choose a Factory-Direct Company

To get the best value for your money, buy from a factory-direct mattress store. Unlike retailers who are “middlemen”, these companies are the direct manufacturers and sellers. Since they sell their own products, they can offer the best affordable mattresses.

These stores are also often running money-saving mattress deals and promotions. They already have low prices, but you can save even more by using their discount coupons! You may even get your new mattress through an affordable financing program.

Location of the Brick and Mortar Store

A hybrid mattress store may be the best place to buy a bed if their store is near your home or office. If you live in Beloit, it’s a good idea to stick to a mattress company with a Beloit store. That way, it’s easy to visit their store once you’ve learned more about their products online.

From there, you can feel free to test as many of your prospective mattress choices as you want! Since you already did your research online, you already know what to look for and which mattresses to try. You can go ahead and lie down for at least 10 minutes on each mattress to get a better feel for each of them.

Learn More about Your Prospective Mattress Manufacturer

Before you shell out money on a new mattress, look into the history of the store first. Aside from being factory-direct, it’s also a good idea to buy from the manufacturer itself. This further eliminates issues in case you want to return or exchange your mattress.

Plus, being an established manufacturer means that the company meets customer demands. Being established means they’ve been making mattresses for a long time. This, plus great customer reviews, proves that they’ve gained the loyalty of their clients.

Check for Guarantees

Only experienced mattress makers know it takes time to feel comfortable on a new bed. That’s why their stores are often the only ones that give clients a “comfort guarantee“.

This guarantee allows customers to test how comfortable and supportive the mattress is. You get to try the mattress for at least one month and see if it’s the perfect fit for you. If the product doesn’t meet your needs, you can bring it back to the manufacturer.

From there, the manufacturer will then make the necessary adjustments to the mattress. These are custom changes, which means they’re specific to your unique needs.

The guarantee should also let you change the mattress once for free. So, be sure to read the terms so that you don’t have to pay for transportation costs.

affordable mattress by The Beloit Mattress Store

Get Your New and Affordable Mattress Now

Now that you know where to buy a mattress that’ll suit your needs and budget, time to get shopping! Just remember all the tips we’ve mentioned, so that you can get the best bang for your buck.

As a mattress company, maker, designer, and seller, we are proud to offer you some of the best mattresses in Beloit. If you want to learn more about our products, feel free to connect with us! We’ll happy to answer any mattress-related questions you have!


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About Ryan Poppie

Ryan Poppie, President and Chief Bedmaker at The Beloit Mattress Company. He's not just a mattress maker but a true expert in sleep. Leading a 4th generation family business, Ryan uses his deep sleep knowledge to ensure every mattress made gives his customers the best rest possible. Each custom mattress is handcrafted to show his love for sleep and how it can improve our lives. With his team, Ryan's passion is to improve your quality of life through a better night's sleep.

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