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The Beloit Mattress Company - Beloit WI Showroom & Factory

Mattress Store Near Madison, WI

Here’s the reality. People often visit mattress stores near Madison and walk away more confused than confident. Big-box showrooms and national chains often make mattress shopping feel overwhelming, with flashy promotions, endless model names, and salespeople representing brands they did not build.

Just 45 minutes south of the Madison area, The Beloit Mattress Company offers something different. We are a true local store and manufacturer, not a third-party mattress retailer reselling someone else’s product line. Every mattress in our showroom is built by our team right here in Wisconsin, using all-natural materials and factory-direct pricing.

Many Madison customers tell us they were simply looking for the right mattress, something supportive, durable, and honestly made. That is why they make the short drive to Beloit. They want confidence in their next new mattress without the pressure and confusion that often comes with large chain retailers.

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Quick Answers

  • Mattress Showroom Near Madison: The Beloit Mattress Company in Beloit, WI
  • Drive time from Madison: typically about 45 to 60 minutes via I-90
  • What you can shop: mattresses, adjustable bases, mattress toppers, pillows, sheets, protectors, and complete mattress sets
  • Delivery and setup: white-glove delivery available in the Madison area (Zone 1), including in-home setup and old mattress removal on qualifying purchases
  • Comfort assurance: 365-Night Comfort Assurance Policy on qualifying premium models
  • Best next step: call our showroom for quick guidance or get directions and test mattresses in person

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Why Madison Shoppers Make the Drive

Madison has plenty of mattress retailers. What many shoppers discover is that most stores are reselling national brands with built-in markups.

We do things differently. We are family-owned and have been handcrafting mattresses since 1929. That’s longer than the Gophers have been pretending they’ve got Paul Bunyan’s Axe locked up.

Factory-Direct Value

Because we manufacture our own beds, there is no middle layer and no inflated pricing structure. That allows us to offer honest, factory-direct pricing that competes with so-called lowest prices without relying on gimmicks or artificial sales events.

Ryan Handcrafting a Hospitality Bed 
Ryan Poppie, President & Chief Bedmaker, sewing mattress fabric

Built for Long-Term Comfort

Every mattress in our showroom is built by our team using durable components and proven construction methods. That control over materials is how we maintain what customers consistently describe as best quality craftsmanship.

A Better Buying Experience

Madison customers often tell us they appreciate the relaxed environment and straightforward guidance. There is no pressure and no confusing brand comparisons, just clear answers and real testing. That is what turns mattress shopping into a great experience.

When you combine better construction, transparent pricing, and personal service, many consider us one of the best place options within driving distance of Madison.

Buying Local & Factory-Direct

Choosing a mattress is not just about comfort today. It is about who stands behind it years from now. When you buy from a national chain, the brand, the distributor, and the retailer are often separate entities.

At Beloit Mattress, everything happens under one roof. We design, build, and service our mattresses in Wisconsin. If you ever have a question about materials, comfort, or adjustments, you are speaking directly with the team responsible for building your bed.

For many Madison families, that combination of transparency, durability, and local craftsmanship is reason enough to make the drive.

Topic Typical Mattress Brands (Retail Chain Model) Beloit Mattress (Factory-Direct Model)
Who builds the mattress Often made by national mattress brands Built by Beloit Mattress team
Role of the store Store is a mattress retailer selling multiple labels Manufacturer + showroom in one
Markups Multiple layers (brand + distribution + retail) Factory-direct pricing structure
Transparency Marketing names can hide material details Clear build + material explanations
Consistency Models can change year to year Stable constructions, build accountability
Quality focus Often optimized for mass production Designed for best quality durability and comfort
Reseller status Frequently a third party sales channel Not a third party reseller

Shop All Mattresses  Try Mattress Match

Shop Top Selling Mattress Options

Choosing from different mattress options should feel straightforward. Whether you are searching for what feels like the best mattress for your sleep style or simply trying to narrow down the right one, in-person testing makes a difference. Below are three popular models Madison shoppers often start with when they visit our showroom.

Rejuvenate Hybrid Mattress 90th Anniversary

The Rejuvenate Hybrid 90th Anniversary is our best-selling hybrid mattress and a strong starting point for shoppers who want premium materials, durable support, and a cooler, more responsive feel than traditional memory foam.

It is built with a 1148-coil Luxcore spring system, natural Talalay latex, and our 3-zone micro-coil design to enhance airflow and targeted pressure relief.

Best for

Shoppers who want a premium hybrid with strong support
Hot sleepers who prefer a cooler, responsive feel
Back, side, and combo sleepers who want balanced comfort

Why Madison area shoppers like it

Breathable latex comfort that sleeps cooler
Zoned support designed to help improve alignment
A high-end build that feels like a long-term investment
Rejuvenate Hybrid 90th Anniversary Mattress

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Basics Majestic Hybrid Mattress

The Basics Majestic Hybrid is a value-focused hybrid that works well for shoppers who want comfort and durability without overbuying. It is a single-sided, low-maintenance design that delivers dependable support at a practical price point.

For many families, this model becomes the perfect mattress for guest rooms, starter homes, or growing households.

Basics Majestic Hybrid Mattress

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Best for

Kids’ rooms, teens, and guest bedrooms
Condo living and space-conscious setups
Shoppers looking for dependable hybrid comfort

Why Madison area shoppers like it

Balanced comfort at an approachable price
Easy-care single-sided construction
A practical choice when upgrading to a new bed

Classic Orthopedic Tufted Innerspring Mattress (Flippable)

If you prefer a traditional feel with steady support, the Classic Orthopedic Tufted is a top choice. This flippable, two-sided innerspring is built with hand-tufted craftsmanship and natural materials designed for durability and consistent comfort over time.

Many shoppers exploring mattress stores near madison are surprised to learn that true two-sided mattresses are still available. For those who value longevity and structure, this model often becomes the right mattress for long-term ownership.

Best for

Shoppers who want a firm, traditional innerspring feel
People who prioritize durability and steady support
Anyone who prefers a flippable, two-sided design

Why Madison area shoppers like it

Two-sided construction helps extend lifespan
Hand-tufting reduces internal shifting
Natural cotton and wool promote breathability
Classic Orthopedic Tufted Mattress

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Mattress Types for Every Sleeper in the Madison Area

Comfort is personal. Some shoppers prefer firmer support, while others want added pressure relief at the shoulders and hips. Because we build and carry multiple mattress types, you can compare options side by side and choose the feel that fits your sleep style.

Basics Majestic Hybrid Mattress

Hybrid Mattresses

  • Balanced comfort and support
Nature NatureLux Latex Mattress

Latex Mattresses

  • Cooler sleep and strong durability
Foam Majestic Mattress

Foam Mattresses

  • Excellent pressure relief and motion control
Basics Majestic Plush Top Innerspring Mattress

Innerspring Mattresses

  • Classic feel with airflow and edge support

Custom Mattress Options for Madison Homes, Lake Life, and Travel

Many homes and travel setups in the Madison area do not fit standard mattress sizes. From historic houses near the Capitol to lakefront properties along Lake Mendota and Lake Monona, unique frames and built-ins often require a precise fit.

Because we build our mattresses in Beloit, we can make the exact size and comfort you need.

Custom mattresses are especially popular with families who spend weekends boating on Lake Michigan, or camping at Blue Mound State Park. RV bunks, camper platforms, and boat cabins rarely match standard dimensions, so we build to your measurements instead of forcing a stock size to work.

Common custom requests include:

Antique or non-standard bed frames
Murphy beds, built-ins, and tight condo spaces
RV, camper, and boat mattresses
Tapered corners or specialty shapes
Split comfort for couples

If you share your measurements and sleep preferences, we will guide you to the right build for your home or travel lifestyle.

Custom Mattresses Request A Quote

Mattress Sets, Bedding, Furniture, and More

Upgrading your sleep setup often means more than replacing a mattress. Many Madison shoppers choose complete mattress sets so their support system, comfort layers, and foundation all work together properly from day one.

We not only sell mattress sets, but pillows, mattress toppers, foundations and bases, and much more! We’re your one-stop shop for a better night’s sleep!

Standard mattress sizes

Mattresses

Custom size mattresses

Custom Mattreses

Mattress toppers

Mattress Toppers

Adjustable bases

Adjustable Bases

Foundations

Heavy Duty Foundations by The Beloit Mattress Company

Frames

Bed Frames

Pillows

Pillows

Protectors

Protectors

Sheets

Sheets

Shop Mattresses  |  Shop Accessories  |  Shop Adjustable Bases  |  Shop Toppers

What Our Customers Say

Don’t just take our word for it when we say we make some of the best mattresses on the market, see what out customer say.

5-Star Review

“Very high quality and reasonably priced independent mattress store. The service is just fantastic – They’ll ask if you have questions and are super helpful but also just leave you be to try different mattresses on your own without hovering or rushing you into buying something. Love the mattress, worth the drive down from Madison.”

– Gerrit

5-Star Review

“I researched from Rockford, Illinois to Madison Wisconsin for getting a mattress. Beloit mattress company has the best service, the best warranty and is willing to work with you. I have bought a second mattress now from them because of that. Sometimes it cost a little more to get what you want And have that great type of. Service.”

– John H.

5-Star Review

“Had spent a ton of time looking at other stores and researching online. Comparing materials, construction, and comfort, Beloit Mattress Company was superior. Bought three beds. Showroom and service were excellent. Worth the hour drive for us.”

– Andrew T.

5-Star Review

“This is the 3 rd mattress I have had made from Beloit Mattress and I’m once again very happy. I have had one made for custom dog crate, one queen size mattress set for our spare bedroom and now I have an Alaska King short 108 x 80 for our bedroom.”

– Stephanie M.

5-Star Review

“This is our third mattress purchased from Beloit Mattress Co. Their knowledge, workmanship and product quality is outstanding. Great place to shop…no high pressure salesmen to deal with.”

– Dennis L.

5-Star Review

“I give 10 stars for Beloit mattress. Very friendly, went through all of the choices in mattresses thoroughly. Impeccable service. We have made a number of purchases for the last 38 years. Great place.”

– Kim S.

See All Our Reviews

Free Delivery to the Madison Area

One of the biggest advantages for customers in the Madison area is that you fall within our Zone 1 service radius. That means you may qualify for free delivery with white-glove setup, depending on your purchase total.

We recently expanded our delivery coverage from 50 miles to 300 miles. Madison remains in our closest tier, which gives you the best available rates and priority scheduling.

Delivery Options for Dane County Homes & Apartments

We offer multiple delivery options designed to make receiving your new mattress simple and stress-free.

Our white-glove delivery includes:

In-home mattress setup in the room of your choice
Removal of your old mattress
Careful placement and inspection before we leave

Zone 1 (1–49 miles from our factory):

Free white-glove delivery with any mattress purchase of $1,000 or more
A reduced delivery rate of $40 for mattress purchases of $999 or less
White Glove Delivery Zones

Whether you live in a downtown Madison condo, a suburban home in Middleton, or an apartment in Fitchburg or Sun Prairie, our team coordinates delivery to fit your schedule and access needs.

Store Hours & Visiting Our Showroom

If you are planning a visit from the Madison area, we make it easy to see and test our mattresses in person before making a decision. Our showroom and factory are located in Beloit, just a short drive south via I-90.

Store Hours

We are open Mon-Sat for in-person visits, with consistent daytime hours designed to accommodate both weekday and weekend shoppers.

The Beloit Mattress Company (Beloit Showroom and Factory)

1946 Liberty Ave
Beloit, WI 53511

608-364-4757

Get Directions From Janesville

Showroom Hours

  • Monday – Friday: 9:00 AM – 5:00 PM
  • Saturday: 9:00 AM – 3:00 PM
  • Sunday: Closed

Visiting in person allows you to compare different constructions side by side, ask questions about materials, and feel the difference between models without pressure. Many customers who start their search at other mattress stores near Madison tell us that seeing how our beds are actually built gives them added confidence before making a purchase.

If you prefer to narrow down options ahead of time, you can browse online first and then schedule your visit when it works best for you.

Directions From Madison to Our Beloit Showroom

Our Beloit showroom is typically about 60-70 minutes from Madison, depending on traffic and your starting point. Most shoppers take I-90 East toward Beloit for a direct and easy drive.

Route overview

From the Madison area, head south on I-90 toward Beloit. Take the appropriate exit for Beloit and continue toward Liberty Avenue. Our showroom and factory are conveniently located with straightforward access from the interstate, making it a simple trip for customers coming from downtown Madison, Middleton, Fitchburg, or Sun Prairie.

Many shoppers tell us the drive is well worth it once they experience factory-direct mattresses built right here in Wisconsin.

Get Directions On Google Maps

Ready to Find the Right Mattress Near Madison?

If you’re ready to stop guessing and start sleeping better, visit our Beloit showroom just a short drive from Madison. Test our mattresses in person, talk directly with the people who build them, and leave confident you’ve found the right fit. Call us, get directions, or shop online to get started today.

 

Get Directions Beloit Showroom Call The Beloit Showroom Shop Mattresses Online

Madison FAQ

Q: Do you deliver to downtown Madison apartments?

Yes. Madison is within our Zone 1 delivery area, which means many purchases qualify for white-glove delivery. We regularly deliver to downtown condos and apartments and coordinate scheduling to accommodate building access, elevators, and loading requirements. Our team will set up your mattress in the room of your choice and remove your old mattress if needed.

Q: Is it worth driving from Madison to Beloit for a mattress?

Many of our customers think so. The drive is typically under an hour, and it gives you the opportunity to test factory-direct mattresses built in Wisconsin rather than choosing from national brands in a reseller showroom. Customers often tell us the ability to compare materials, construction, and comfort side by side makes the trip worthwhile.

Q: Do you carry hybrid mattresses and custom sizes?

Yes. We carry several hybrid mattress models, including premium and value-focused options. Because we build our mattresses in our Beloit factory, we also offer custom sizes for antique frames, RVs, boats, Murphy beds, and other non-standard dimensions. If you have specific measurements, we can build to fit.

Q: What’s included with delivery and setup?

Our white-glove delivery includes in-home setup in the room of your choice, careful placement and inspection, and removal of your old mattress. Madison falls within our Zone 1 radius, so delivery rates depend on your purchase total, with free white-glove delivery available on qualifying mattress purchases.

Q: Can I buy a mattress set with a bed frame?

Yes. We offer complete mattress sets, foundations, adjustable bases, and bed frames so your entire sleep system works together properly. Many Madison shoppers choose to upgrade everything at once to ensure proper support and long-term durability.

Q: Do you have a sleep guarantee or sleep trial?

Yes. We offer a 365-Night Comfort Assurance Policy on our premium mattress models.

If your qualifying mattress is not providing the comfort or support you expected, bring it back to our Beloit showroom and we will make custom adjustments in our factory to fine-tune the feel.

Please note that this guarantee applies to premium models only and does not include mattresses in our Basics. If you have questions about which models qualify, our team will explain everything collectionclearly before you purchase.

Contact Our Beloit Mattress Store

For all general inquires, please complete this contact form.