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Beloit Mattress vs. Gustafson’s Furniture & Mattress

Beloit VS Gustafson's Furniture

If you’re looking for a new mattress in Rockford, you have several places to shop. But before you take too much time searching for the perfect bed, let’s compare Beloit Mattress and Gustafson’s Furniture for you.

Who is Gustafson’s Furniture?

Gustafson’s Furniture is a family-owned business that has been in Rockford for 89 Years. You can find just about anything for your home at Gustafson’s Furniture. They sell everything from dining room tables to bedroom sets to area rugs and linens. They also have an in-store interior design service — and yes, they sell mattresses too. Gustafson’s Furniture offerings include those manufactured by Serta, Simmons, and Tempur-Pedic, and must charge prices set by these big brand names.

Who is Beloit Mattress Company?Gustafson's Furniture & Beloit Mattress are both family owned businesses. Here are some of Beloit's employees.

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Beloit Mattress Company was founded around the same time as Gustafson’s Furniture. However, Beloit has always sold just one thing — handmade mattresses. From the beginning, our family of mattress makers researched what it takes to get a good night’s sleep. Then, we made beds by hand in our factories. We locally source materials including Certipur-US certified foams, organic cotton, and natural latex. Beloit Mattress designs, manufactures and sells our own mattresses based on customer preferences. There is no middleman to pay or large mattress quantities to stock, so we are able to price mattresses as we choose. Our customers simply talk to our experts about their needs and buy a quality bed at a great price.

What Makes Beloit Mattress Better?

While it is nice to be able to walk into Gustafson’s Furniture store and find everything for inside and out of your bedroom, from a headboard to a bookcase, it’s not necessarily the best place to buy a bed. Here are several reasons why shopping at a mattress company may be a better choice:

  • Beloit Mattress has been researching, designing and selling only mattresses for 80 years. Yes, both Gustafson’s and Beloit are family-owned businesses for about the same amount of time. However, selling furniture requires a whole different level of expertise than selling mattresses. We know what works for a good night’s sleep, and we put that knowledge into each mattress we make.
  • To explain, a factory direct mattress means we can tell you what’s in the bed AND give you a better price. A salesman at Gustafson’s may not be familiar with the materials and craftsmanship that goes into each mattress he sells, and he’s required to charge a hefty price set by the manufacturer. At Beloit, we make each mattress by hand with the highest quality materials. And we price our own beds affordably — we don’t pay to stock our beds or have hefty sales commissions to pay, so we pass excellent savings on to you.
  • Gustafson’s Furniture covers their mattresses under manufacturer’s warranties, not by the store. If you are unsatisfied with your Gustafson’s mattress, you will need to get in touch with Serta, Simmons or another big manufacturer, which means you may be put on hold or take weeks to get help. At Beloit, we promise that if you don’t absolutely love your bed within 60 days, you can just come to us and we’ll make it right.

Avoid Wasted Time in a Furniture Store. Come Straight to the Mattress Maker!

Beloit Mattress vs Gustafson's Furniture - people having fun with mattresses in a warehouseIn other words, If you don’t need a sofa or loveseat, there’s no reason to go to a furniture store for a mattress. Simply come into Beloit Mattress Company to discuss your favorite sleeping position, your preferred firmness level, and your budget. We’ll make you a bed that we promise will help you sleep better. You can trust us for the best quality and value, so come see us soon!

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Need help finding the right mattress? Download your FREE Mattress Buying Guide, complete with the knowledge and experience from our very own mattress experts.Ultimate Mattress Buying Guide eBook

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