Handcrafting Perfect Sleep for Dane County Residents

Mattress Store Serving Dane County Residents 🙂

Welcome, Dane County residents. Thanks for visiting us today!

We know there are mattress stores closer to you, but we want to assure you that if you buy your next mattress on our website or in our showrooms it will be well worth your time.  We’re proud to be a 4th-generation, factory-direct mattress company proudly serving thousands of Dane County area residents.

Our bedmakers have been handcrafting made-to-fit, high-quality, all-natural fabric mattresses, and mattress toppers, one at a time, since 1929, right here in Beloit, Wisconsin.

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Somnolent Pure Balance Flippable Mattresses

“I drove 3 1/2 hrs to get to Beloit. I was surprised to see how small the building is but equally surprised by the “Ma & Pops” feel inside. Speaking to local customers in the store and their praise for the value of the mattresses there was absolutely amazing. The staff was not pushy and just let me take my time and look things over. I’m excitedly waiting for my new mattress to come.” Ruth Camomilli

We also offer American-made adjustable bases, furniture, and bedding accessories, including pillows, sheets, protectors, and more.






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Our Guarantee

We’re only about an hour away from the heart of Dane County, but so worth the drive.

You won’t find another factory-direct manufacturer closer to you that offers the best comfort, value, and quality mattresses. 

And we’ll back every mattress purchase with our 365-night comfort assurance policy.  If your new mattress isn’t just right, we’ll make it right for up to a year.

Showroom Hours

Shop securely online 24×7 or visit one of our two showrooms, Beloit, WI, or Rockford, IL.

Monday: 8:00 AM – 6:00 PM
Tuesday-Thursday: 8:00 AM — 5:30 PM
Friday: 8:00 AM — 6:00 PM
Saturday: 9:00 AM — 3:00 PM
Sunday: Closed

Our Factory/Showroom

1946 Liberty Avenue
Beloit, WI 53511


We proudly offer Dane County residents a free white glove delivery voucher for online or in-store mattress purchases.

We’ll deliver your new mattress in our delivery truck, set it up in the room of your choice, and remove your old mattress.

Download your free white glove delivery voucher below, then shop online or visit our Beloit, WI, or Rockford, IL store today to save!

Other Deals

  1. Free FedEx shipping on every bedding accessory over $49.     
  2. Up to 25% off BEDGEAR accessories.

What Sets The Beloit Mattress Company Apart?

Locally Made

Locally Made

American bedding, handcrafted by real bedmakers since 1929.

Our Mattresses Are Made To Fit

Made to Fit

Sleep well, knowing every mattress is custom fit for your specific comfort needs.

Finest Craftsmanship

Finest Craftsmanship

Only the best in technology & natural materials for long-lasting comfort.

Factory Direct Mattresses

Factory Direct

There is no middleman with us. You’ll experience the very best in everyday value.

365-Night Comfort Assurance Policy Guarantee

365-Night Guarantee

Rest assured; your comfort is our commitment. We’ll fine-tune your bed until its right.

There Is No Middle Man

We’re not the typical mass-produced mattress brand on any corner strip mall maximizing profits.  Our factory-direct mattress company offers the best comfort, quality, and value mattresses because we cut out the middleman.

The Major Brand Model.

Mattress Corporation - Step 1
Mattress Factory - Step 2
Logistics Company - Step 3
Mattress Retailer - Step 4
Mattress Warehouse - Step 5
Mattress Delivery - Step 6

Our Factory-Direct Model.

Factory Direct Mattress Company - Step 1
White Glove Delivery - Step 2

What Customers Say

We’re bedmakers, so we’ll let our customers do the selling.  Since 1929 we’ve had one goal: to improve their quality of life through a better night’s sleep.  Read what customers are saying.

Listen to Our Story

County of Dane, Wisconsin

About Dane County, WI

Dane County, established in 1839 and named after American statesman Nathan Dane, has grown into a thriving community of over 500,000 residents across 60 diverse cities, villages, and towns. From bustling downtown areas with thriving businesses to serene woodlands and picturesque agricultural fields, Dane County offers various communities to call home.

One of the county’s greatest assets is its exceptional education system, anchored by world-renowned colleges and universities such as Madison College and the University of Wisconsin-Madison. The county’s public schools are highly regarded, and residents can access excellent learning resources.

Dane County’s natural beauty is unparalleled, with sparkling lakes, meandering rivers, and abundant parks and natural areas. Lake Mendota, Lake Monona, and Lake Waubesa are popular spots for boating and fishing. At the same time, the Lakeshore Nature Preserve and Olbrich Botanical Gardens offer stunning views and opportunities to explore the local flora and fauna.

In summary, Dane County offers a unique blend of urban and rural communities, exceptional education and employment opportunities, and stunning natural beauty. It’s no wonder that Dane County is the fastest-growing county in Wisconsin – it’s a beautiful place to call home.

“We love serving Dane County customers.” Ryan Poppie, President

Download Free White Glove Delivery Voucher

We look forward to serving you. Don't forget your coupon! Visit a Store