About The Beloit Mattress Company

We’re a 5th generation, family-owned and operated factory direct mattress company.

We proudly offer made-in-USA mattresses. We’ve been handcrafting high-quality mattresses, using time-tested practices, one at a time, out of Beloit, Wisconsin, since 1929.

Over the decades, we have successfully improved our factory-direct mattresses through innovation, premium materials, and the best technology. All while maintaining quality control through traditional bed-making practices such as hand-tufting and more.

Our passion is to improve your quality of life through a better night’s sleep.

At a Glance

  • Family-owned, 5th generation mattress maker
  • Handcrafting mattresses in Beloit, Wisconsin since 1929
  • Factory-direct pricing with two showrooms: Beloit, WI and Rockford, IL
  • Made-in-USA materials and built one at a time
  • White glove delivery available
  • A 365-night comfort guarantee

history | meet the team | no middle man | showrooms | faqs

Our History

In 1929, the Clark family opened Beloit Mattress, a small mattress factory in the heart of Beloit, Wisconsin.

The small factory direct mattress company was a simple, family-run operation that produced some of the first made-in-the-USA innerspring mattresses during the Great Depression and the decade following.

In 1954, Donald Poppie, a local businessman, purchased the company.

Today, the Poppie family operates The Beloit Mattress Company with two showrooms – crafting each of our high-quality mattresses by hand by skilled artisans using the finest in materials.

We’re proud that many of our valued customers consider us one of the best factory direct mattress companies in the Midwest. Our 100% proprietary, USA-made mattresses are sold directly to you, cutting out the middleman.

Don, Richard, Steve and Ryan Poppie in the 1990's
factory direct mattress company
Don, Richard, and Ryan Poppie in 1991
Don and Ryan Poppie in 2005
Joe, Don, and Richard Building Mattresses
Don Poppie
Don, Mabel, Richard, and Eleanor
factory direct mattress company
factory direct mattress company
factory direct mattress company
factory direct mattress company

What Makes Our Build Different

We’ve been making mattresses for generations, and the difference comes down to how we build them and how we treat people. Here are a few things customers notice right away.

  • Built in our Beloit, WI factory with hands-on care from start to finish
  • Factory-direct value so you get more mattress for your money
  • Custom sizes available for RVs, antique beds, and hard-to-fit spaces
  • Support and comfort options for real sleepers including side, back, and combination sleepers
  • Quality checked before it leaves our shop so you get consistent comfort and construction

Want to go deeper? Visit our Materials and Craftsmanship pages to see what goes into each build.

Meet The Team

Behind every mattress we build is a real team of people who care about quality, comfort, and doing things the right way. From the factory floor to the showroom, we’re here to help you sleep better with honest guidance and handcrafted work you can feel.

Ryan Poppie, President, The Beloit Mattress Company

Ryan Poppie

President

Ryan serves as President and fourth-generation leader. He oversees day-to-day operations across the business, guiding production, quality standards, and customer experience from start to finish. Ryan is highly hands-on and can often be found supporting the showroom, solving customer needs, coordinating with the team, and stepping into the plant to help with tasks like sewing and finishing.

Angelica Engel, Plant Manager

Angelica Engel

Plant Manager

Angelica serves as Plant Manager. She leads our manufacturing team and keeps daily production running smoothly, from scheduling and workflow to training and quality checks. Angelica oversees the build process for every mattress we produce, helping the team consistently deliver craftsmanship and comfort every day.

Hannah Kahl, Operations and Accounts Oversight Lead

Hannah Kahl

Operations & Accounts Oversight Lead

Hannah serves as Operations and Accounts Oversight Lead and is a fifth-generation team member. She keeps the business organized by coordinating schedules, processing orders, and supporting customers throughout the buying and delivery process. Hannah also manages key office functions such as invoicing, payments, and other accounting-related tasks, helping ensure orders are accurate, timelines stay on track, and communication stays clear across the team. In the factory showroom, she also helps customers narrow down the best fit by aligning their body type, comfort preferences, and price range with the right mattress option.

Cari Engel, Brand & Sales Operations Director

Cari Engel

Brand and Sales Operations Director

Cari serves as Brand and Sales Operations Director and a fifth-generation team member. She supports the day-to-day flow of sales and customer service while helping shape how our brand shows up online and in-store. Cari manages online orders, assists customers with product questions, and coordinates behind-the-scenes details that keep shopping, ordering, and follow-up smooth and reliable.

Jameson Ames, Rockford Store Manager

Jameson Ames

Rockford Store Manager

Jameson manages our Rockford, Illinois showroom as Store Manager. He helps customers find the right mattress and bedding options through friendly, no-pressure guidance, and he ensures each order is handled accurately from purchase to delivery. Jameson also supports day-to-day showroom operations, including customer service, merchandising, and coordination with the production and delivery teams.

Dakota Ames, Production Associate

Dakota Ames

Production Associate

Dakota is a Production Associate. Working closely with our Plant Manager, he supports the hands-on building of our mattresses and related products. Dakota helps with core production steps, maintains a clean and efficient work area, and assists with quality checks to ensure every finished piece meets our standards before it leaves the factory.

Bill Catron, Mattress Assembly & Delivery

Bill Catron

Mattress Assembly/Delivery

Bill is a key part of our Mattress Assembly and Delivery team. He builds and prepares foundations and support components, loads and stages orders, and helps deliver and set up products in customers’ homes. Bill is known for reliable workmanship and respectful, careful in-home service, making sure each delivery is assembled correctly and customers feel taken care of.

Nathan Graae, Bedding Operations Associate

Nathan Graae

Bedding Operations Associate

Nathan is a Bedding Operations Associate. He supports product assembly and assists with deliveries, while also helping customers on the showroom floor when needed. Nathan works closely with our delivery team to ensure orders are handled safely and accurately, and he helps keep day-to-day operations moving by stepping in wherever support is needed.

Sabrina Engel, Production and Administrative Assistant

Sabrina Engel

Production and Administrative Assistant

Sabrina is a Production and Administrative Assistant and is a fifth-generation team member. She supports multiple areas of the factory, including assembly, sewing, and tape edging, and helps keep production details organized. Sabrina also assists with administrative tasks as needed, helping the team stay efficient, responsive, and on schedule.

factory direct mattress company

Handcrafted Factory Direct Mattresses

We don’t just sell mattresses; we handcraft them, one at a time, right here in Beloit, Wisconsin.

As an American mattress manufacturer, we support the American worker, which supports local workers and our economy.

Our mattresses and box springs are made right here in our factory. The mattress components we use are made in the USA as well.

When you buy one of our mattresses, you can feel proud knowing that your mattress is made personally by us – using both American parts and American labor.

A Factory Direct Mattress Company = No Middle Man.

We’re not your typical mass-produced mattress brand.  We’re a factory direct mattress company!

Most major national mattress corporations are now owned by investment firms, not bedmakers such as our family.  These large corporate brands are more concerned with maximum ROI than making a quality mattress to get you the best possible sleep. 

As you see below, corporations have many layers of individual companies, from concept to delivery, that all need to profit.    In a general sense, the value of the actual mattress you are purchasing from a corporation is far less than what you paid for it. 

Our Competitors

From corporation to delivery, each shares the profits.

Mattress Corporation - Step 1

Corporation

Most major mattress brands are designed and marketed by the corporation.

Mattress Factory - Step 2

Factory

The corporation then hires a mattress factory to produce its mattress line.

Logistics Company - Step 3

Logistics

The factory hires a logistics company to deliver the mattresses to retailers.

Mattress Retailer - Step 4

Retailer

The retailer then pushes a sale to get you through the door to sell you the mattress.

Mattress Warehouse - Step 5

Warehouse

Retailers hire a warehouse to store the mattresses since most don’t have their own.

Mattress Delivery - Step 6

Delivery

Upon sale, the retailer hires a delivery service to deliver the mattress to your home.

The Beloit Mattress Company

100% factory direct. We eliminate the middleman, passing the savings to you.

Factory Direct Mattress Company - Step 1

Factory

Yes, we make a profit.  But because we eliminate the middleman, we can make and deliver higher-quality products, at lower prices, all while greatly reducing the carbon footprint of your new mattress.

White Glove Delivery - Step 2

Delivery

Upon sale, we deliver your mattress with white glove service using our trucks. We’ll set up your new mattress in your chosen room and remove your old one.

*See our white-glove delivery policy

Visit Us

The Beloit Mattress Company Showroom in Beloit, WI

Beloit, WI

CONTACT FACTORY

The Beloit Mattress Company Showroom in Rockford, IL

Rockford, IL

CONTACT SHOWROOM

FAQ’s

Are your mattresses made in the USA?

Yes. Our mattresses are built in our Beloit, Wisconsin factory by our team using trusted, high-quality materials. When you buy from us, you are buying a mattress made with hands-on care right here in the United States.

What does factory-direct mean?

Factory-direct means you are buying straight from the people who build the mattress, not through a chain store or middleman. This helps you get better value, more control over quality, and access to options like custom sizing and build adjustments.

Where are your showrooms located?

We have two local showrooms. You can visit us in Beloit, Wisconsin, and Rockford, Illinois. Both locations offer friendly, no-pressure help and access to factory-direct mattresses and bedding.

Do you make custom sizes for RVs, boats, and hard-to-fit beds?

Yes. We can build custom mattress sizes for RVs, boats, antique beds, Murphy beds, and other unique spaces. If you have unusual dimensions or corners to work around, our team can help you get a mattress that fits correctly.

Do you offer delivery and setup?

Yes. We offer delivery options, including white glove delivery in many areas, where our team brings your mattress in and sets it up in the room of your choice. Ask a team member about availability and pricing for your location.