Factory Direct Mattress Company

We’re a factory-direct mattress company handcrafting, made-to-fit, high-quality, all-natural fabric mattresses, one at a time, since 1929.

Mattress Match

With our brand new Mattress Match, find the best mattress models to fit your specific body and comfort needs in seconds.

What Sets Us Apart

Our Mattresses are Made in Beloit, WI.

Locally Made

American bedding handcrafted by real bedmakers since 1929.

Our Mattresses Are Made To Fit

Made to Fit

Sleep well knowing every mattress is custom fit for your specific comfort needs.

We Use The Finest of Technologies and Materials

Finest Craftsmanship

Only the best in technology & natural materials for long-lasting comfort.

No Middle Man - Factory Pricing - Direct to You

Factory Direct

There is no middle man with us. You’ll experience the very best in everyday value.

365-Night Comfort Assurance Policy Guarantee

365-Night Guarantee

Rest assured, your comfort is our commitment. We’ll fine-tune your bed until its right.

No Middle Man

We’re not the typical mass-produced mattress brand focused on maximizing profits.  We’re a factory direct mattress company offering the best comfort, quality, and value mattresses on the planet.

The Major Brand Model.

Mattress Corporation - Step 1
Mattress Factory - Step 2
Logistics Company - Step 3
Mattress Retailer - Step 4
Mattress Warehouse - Step 5
Mattress Delivery - Step 6

Our Factory-Direct Model.

Factory Direct Mattress Company - Step 1
White Glove Delivery - Step 2

What Customers Say

We’re bedmakers, so we’ll let our customers do the selling.  Since 1929 we’ve had one goal in mind, to improve their quality of life through a better night’s sleep.  Read what customers are saying.

View Our Mattress Collections

From our Basics collection to our flagship Heirloom collection, you are sure to find a mattress that fits your body type and budget.

Shop our Mattresses

Shop More Products






Shop More Products






BEDGEAR Performance Bedding

Bedding for people who like being awake.

What Mattress Fits You Best?

Mattress Match

We can help you find the best mattress for your sleep and comfort needs, within seconds.  

Ready to Shop?

Shop In-Store

We have two conveniently located stores; our factory in Beloit, WI, and our newest mattress store in Rockford, IL.

Shop Online

Whether you need a new mattress, an adjustable base, or any type of bedding accessory, shop online, and save!

Learn More About Us

Family Owned and Operated Since 1929

Our goal is to improve your quality of life through a better nights sleep.

Learn More

Need Help Deciding?

Find the best mattress to fit your specific body type with our Mattress Match!

Learn everything you need to know about choosing the best mattress with this guide.

Experience the REM sleep you deserve with our in-depth better sleep guide.

Students can go from Z’s to A’s in college with this sleep guide for parents.

Signup for email to get our latest deals, sleep insights & more!

Signup for email to get our latest deals, sleep insights & more!

Researching How To Get Better Sleep? Dig In.

Woman and multiple mattressesComparisonsMattress Basics
April 30, 2021

What Mattress Size Do I Need?

About 1/3 of our life is spent asleep. And nearly 1/6 is spent watching TV or scrolling the internet in bed. All in all, many people will end up spending…
RV-Tent-Boat customsCustom Mattress
March 16, 2021

A 2021 Guide to The Best Custom Mattresses

We’ve all spent restless nights tossing and turning, readjusting in our beds, whether at home or while camping overnight, trying to find the one sweet spot that brings bliss to…
yacht at seaCustom MattressMattress BasicsSleep CenterThe Hottest TrendsThe Problem
March 15, 2021

Your Guide to a New Custom Boat Bed

Owning a boat is one of the most lavish luxuries in life. So a custom boat bed is something you ought to consider.  Getting great sleep so you can your…