Factory Direct Mattresses

We’ve been handcrafting high-quality, factory direct mattresses, toppers, and pillows, one at a time, since 1929.

Classic Orthopedic Tufted Mattress

Best Value Mattresses Anywhere

Experience the best value and quality—made-to-order mattresses for your specific body and comfort needs.

Handmade Dorm Topper for Students

Get ready for back-to-school with DormTopper, the #1 dorm room essential for students on the market. This handmade quilted mattress topper offers superior comfort, support, and better sleep. It ships fast and free and includes a 5-year warranty.

Any Size, Any Shape, No Problem.

When it comes to custom, you can count on our quality and comfort, guaranteed!

Handcrafted Custom Size Mattresses

Custom Size Mattresses

Discover our custom mattresses, uniquely handcrafted to any shape or size to meet your specific comfort needs.

Handcrafted Custom Size Toppers

Custom Mattress Toppers

Enhance your sleep in RVs, boats, and more with our custom-sized toppers directly from our factory for unmatched comfort.

Handcrafted Custom RV Mattresses


Transform your RV into a sleep sanctuary with our custom RV mattresses, designed for comfort, durability, and perfect fit.

Semi-Truck Mattresses

Semi-Truck Mattresses

We craft custom mattresses to help truck drivers get the best sleep possible in their sleeper cab.  Choose from standard or custom sizes.

What Sets Us Apart?

Compare us to anyone and see why we offer the best value and quality in a new mattress. Factory Direct is the best solution. 

Locally Made, Family-Owned and Operated

We’re local, family-run, & factory direct. Better quality & value!

Made To Fit

Every mattress is made to order to fit your specific comfort needs.

Customizable - Individualized Comfort.

We’re bedmakers handcrafting quality, not pushy salesmen.

Easy Financing

Quality sleep without breaking the bank. Convenient financing.

White Glove Delivery

*Free white-glove delivery & removal of your old mattress.

365-Night Guarantee

Every mattress includes a 365-night sleep guarantee.

Shop our Mattresses by:

By Collection

From our Basics collection to our flagship Heirloom collection, you will find a factory direct mattress that fits your body type and budget.

Hospitality Beds

We’re proud to offer a factory direct hospitality bed collection that provides businesses and organizations with the best comfort, durability, and value.

Shop Bedding Products






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BEDGEAR Performance Bedding

Bedding for people who like being awake.

Ready to Shop?

Mattress Match

Use our Mattress Match to find the best factory direct mattress for your sleep and comfort needs within seconds. 

Shop In-Store

Visit our conveniently located showrooms in Beloit, WI, and Rockford, IL.

Shop Online

Whether you need a new mattress, an adjustable base, or any type of bedding accessory, shop online, and save!

Need Help Deciding? Explore Our Free Guides.

Mattress Guide

Everything you need to know when buying a new mattress.

Sleep Guide

A guide on achieving the best sleep, across all age groups.

Student Guide

Students learn how better sleep leads to better grades.

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Visit Our Showrooms

Beloit, Wisconsin

Rockford, Illinois

We look forward to serving you. Don't forget your coupon! Visit a Store