We're A Factory Direct Mattress Company.

Handcrafting high-quality, best-in-value, all-natural fabric mattresses, one at a time, since 1929.

With a handcrafted, made-to-fit mattress, you’ll wake up refreshed, ready to conquer the day.

What Sets Us Apart

Consider these important factors when comparing us to the competition.

Our Mattresses are Made in Beloit, WI.

Locally Made

American bedding handcrafted by real bedmakers since 1929.

Our Mattresses Are Made To Fit

Made to Fit

Sleep well knowing every mattress is custom fit for your specific comfort needs.

We Use The Finest of Technologies and Materials

Finest Craftsmanship

Only the best in technology & natural materials for long-lasting comfort.

No Middle Man - Factory Pricing - Direct to You

Factory Direct

There is no middle man with us. You’ll experience the very best in everyday value.

365-Night Comfort Assurance Policy Guarantee

365-Night Guarantee

Rest assured, your comfort is our commitment. We’ll fine-tune your bed until its right.

Shop Mattresses By…

Mattresses By Collection

From our Basics collection to our flagship Heirloom collection, you are sure to find a mattress that fits your body type and budget.

Hospitality Beds

We’re proud to offer a hospitality bed collection that provides businesses and organizations with the best in comfort, durability, and value.

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BEDGEAR Performance Bedding

Bedding for people who like being awake.

What Mattress Fits You Best?

Mattress Match

We can help you find the best mattress for your sleep and comfort needs, within seconds.  

Ready to Shop?

Shop In-Store

We have two conveniently located stores; our factory in Beloit, WI, and our newest mattress store in Rockford, IL.

Shop Online

Whether you need a new mattress, an adjustable base, or any type of bedding accessory, shop online, and save!

Learn More About Us

Family Owned & Operated.

Our goal since 1929 has been to improve your quality of life through a better night’s sleep. You can trust that we’ll deliver.

No Middle Man!

Unlike the typical mass-produced mattresses focused on maximizing profits, we cut out the middle man to produce a better quality mattress at a greater value.  As a factory-direct mattress company, we have the best comfort, quality, and value made in USA mattresses.

5-Star Review

Since we’re bedmakers, not pushy salesmen, we let our customers do the talking.  We have one goal in mind; to improve your quality of life through a better night’s sleep.  Read what our customers have to say about us and then visit us to experience it for yourself. 

Need Help Deciding? Explore Our Guides.

Mattress Match

Find the best models to match your support & comfort needs.

Mattress Guide

Everything you need to know when buying a new mattress.

Sleep Guide

A guide on achieving the best sleep, across all age groups.

Student Guide

Students learn how better sleep leads to better grades.

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In Research Mode? Dig In.

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June 21, 2022

Hospitality Bed – A Guide to Choosing The Right Mattresses for Your Guests.

Choosing the right hospitality bed is an important investment for your business: our guide will help you to choose the right hospitality bed to suit your guests. (more…)
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Innerspring, memory foam, latex—with so many choices of mattress types out there, it can be hard to decide which is right for you.  But what if you had all the benefits…