Factory Direct Mattresses

We’ve been handcrafting high-quality, factory direct mattresses, toppers, and pillows, one at a time, since 1929.

Elevate Your Gifting with Gifts That Keep On Giving!

Bedgear Glacier 3 Pillow

Explore holiday gift ideas that keep on giving – from pillows to toppers, protectors, and more.  Save up to 25% off + free shipping.

Best Value Mattresses Anywhere

Orthopedic Tufted Mattress - Best In Value

Experience the best in value and quality. Made to order mattresses for your specific body and comfort needs.

Custom Mattress Topper

Custom Mattress Toppers

We have your back if you’re looking for a factory direct, custom-size mattress topper for your RV, boat, or other.

What Sets Us Apart

Compare us to anyone and see why we offer the best value and quality in a new mattress. Factory direct is the best solution. 

Locally Made

We’re local, family-run, & factory direct. Better quality & value!

Made To Fit

Every mattress is made to order to fit your specific comfort needs.

Finest Craftsmanship

We’re bedmakers handcrafting quality, not pushy salesmen.

Easy Financing

Quality sleep without breaking the bank. Convenient financing.

White Glove Delivery

Free white-glove delivery & removal of your old mattress.

365-Night Guarantee

Every mattress includes a 365-night sleep guarantee.

Shop our Mattresses By…

By Collection

From our Basics collection to our flagship Heirloom collection, you will find a factory direct mattress that fits your body type and budget.

Hospitality Beds

We’re proud to offer a factory direct hospitality bed collection that provides businesses and organizations with the best comfort, durability, and value.

What’s New

W.Silver Series SS-45 Adjustable Bed Base

W.Silver Adjustable Bases

Shopping for full-featured, best-in-value adjustable bases? We have them!

Adjustable Bed Repair - Service Center

Adjustable Bed Repair

Need your adjustable bed repaired? We repair most all adjustable bed makes and models.

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BEDGEAR Performance Bedding

Bedding for people who like being awake.

Ready to Shop?

Mattress Match

Use our Mattress Match to find the best factory direct mattress for your sleep and comfort needs within seconds. 

Shop In-Store

Visit our conveniently located showrooms in Beloit, WI, and Rockford, IL.

Shop Online

Whether you need a new mattress, an adjustable base, or any type of bedding accessory, shop online, and save!

Need Help Deciding? Explore Our Free Guides.

Mattress Guide

Everything you need to know when buying a new mattress.

Sleep Guide

A guide on achieving the best sleep, across all age groups.

Student Guide

Students learn how better sleep leads to better grades.

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Visit Our Showrooms

Beloit, Wisconsin

Rockford, Illinois